AIR FORCE IS A STORY ABOUT A LOCAL COMMUNITY.
A STORY WHERE DIFFERENT INDIVIDUALS AND DIFFERENT PERSPECTIVES JOIN FORCES.
THAT'S HOW HISTORY IS BEING MADE.
THIS IS NOT A NIKE STORY. THIS IS OUR LOCAL STORY THAT CAN ONLY BE TOLD TOGETHER.
BACK TO ROOTS
25
k
VISITORS
3.6
mil
SOCIAL
REACH
15
mil
PR
IMPRESSIONS
4
k
CONSUMERS
SERVED
NIKE X SNEAKERVILLE JOURNEY
Celebrating 40 Years of Force
This year Sneakerville festival went back to its roots and gathered sneaker, music, sport and art lovers.
The iconic Air Force 1 redefined sneakers in looks, design, and culture as the classic celebrates 40 years of legacy at Sneakerville festival. We created a consistent Air Force1 journey and connect with the local Force Family.
AIR FORCE 1 CHAPTERS
GIVING BACK TO THE COMMUNITY
FRESH AND CLEAN CUT
Barber shop and Air Force 1 goes hand in hand by emphasizing the street culture. It is a place where our consumer can express his personality with a clean haircut.
ALL ABOUT HER
Beauty zone to embrace the girl power. Special zone where girls had a chance to get a special hair do.
CUSTOMIZATION LAB
Place where you can get customized your all-white Air Force 1. It is a unique service and brand experience where our consumer interacts and connects with the product.
DANCE
ONE THING IS CLEAR: DANCING IS A PASSION. IT TAKES YOU PLACES WHEREDANCERS CAN EXPRESS THEIR ENERGY AND TALENT.
Each dance has its unique story. Showing it in a positive light. The inspiring thing is to see humble, friendly performers that want to work with other people and encourage.
Air Force 1 x Dance workshops at Sneakerville festival empowered and uplifted Gen Z and aspiring artist throughout the Belgrade.
“Dance for my group of friends and my friendship is a way of bringing us all together.” 2Hot4Stage Dance Crew
DIGITAL REACH @ EVENT
MEDIA / PR
CAMPAIGN OVERVIEW
42
MEDIA AT
THE EVENT
7
TV
CHANNELS
1.9
mil
SOCIAL
REACH
3.14
mil
PR
IMPRESSIONS
THANK YOU!
